New businesses will continue to “Sprout” up at a Triad shopping center rejuvenated, at least in part, by the addition of a unique grocery store.
The arrival of Sprouts Farmers Market (NASDAQ: SFM), which opened at Westridge Square, has spurred activity at the shopping center at the corner of Battleground Avenue and Westridge Road in Greensboro. The location is Sprouts’ first in the Triad. In the past year, the Thai Square and Vitality Bowls restaurants have opened near Sprouts, facing Battleground. NAPA Auto Parts opened in a former Rite Aid store on the shopping center’s north wing, where Title Boxing Club, a fitness studio chain, moved late last summer. Planet Fitness opened on the south end.
Brett Horowitz, an asset manager and partner at Westridge Square owner Branch Properties, told Triad Business Journal that IORA Primary Care will open a 6,700-square-foot health care facility in September. Cook Out has signed to open a restaurant on the site of the former Mrs. Winner’s Chicken and Biscuits on an outparcel along Battleground. Horowitz told TBJ that he’s in negotiations for the only two remaining vacancies at the 215,000-square-foot shopping center, and hopes to have them filled in “the next 30 days.” Branch has made a “multi-million investment” in Westridge Square in the past few years, according to Horowitz, who said improvements were made to the interior as well as exterior. Founded in 1973 and based in Atlanta, Branch is a private real estate investment firm whose primary focus is high-quality, grocery-anchored shopping centers in the Southeast. Horowitz said Sprouts has other stores in Branch properties. IORA’s space was formerly part of a 50,000-square-foot Harris Teeter store that closed in 2017. Sprouts just over 30,000 square feet with a store size typical of the Phoenix-based chain’s footprint. Kohl’s is the largest store at Westridge Square with about 55,000 square feet. Planet Fitness has 32,000 square feet. “I think the center’s come a long way,” Horowitz told TBJ. “Sprouts has lifted up the entire property. We know the importance of having a grocery store.”
The area around Westridge Square is changing, too. On an outparcel at Battleground and Westridge, Village Tavern recently completed major renovations. Behind the shopping center on Whitehurst Road, Harmony at Greensboro senior community is under construction. The Battleground corridor has become a battleground for grocery stores, in particular specialty stores. Sprouts competitor Earth Fare recently completed a multi-million renovation of its store in Battleground Village. Construction is underway on Greensboro’s first Trader Joe’s at Battleground and New Garden Road.
Harris Teeter (NYSE: KR), Food Lion, Target (NYSE: TGT) and Walmart (NYSE: WMT) also have Battleground stores.